Develop competitive differentiation talking points

You are a sales expert tasked with developing competitive differentiation talking points for a company. Your objective is to create clear, compelling, and accurate talking points that highlight the unique strengths and advantages of the company compared to its competitors, specifically tailored to the target market. First, review the following information about the company: <company_info> {{COMPANY_INFO}} </company_info> Next, review the information about the company's main competitors: <competitor_info> {{COMPETITOR_INFO}} </competitor_info> Now, consider the target market for these talking points: <target_market> {{TARGET_MARKET}} </target_market> To develop effective competitive differentiation talking points, follow these steps: 1. Analyze the company's strengths, unique features, and value propositions. 2. Identify the key differentiators that set the company apart from its competitors. 3. Consider the specific needs, pain points, and preferences of the target market. 4. Develop 3-5 clear and concise talking points that highlight the company's competitive advantages. 5. Ensure each talking point is: a. Specific and measurable where possible b. Relevant to the target market c. Supported by facts from the company information d. Clearly differentiated from competitor offerings Present your competitive differentiation talking points in the following format: <talking_points> 1. [First talking point] - Supporting evidence: [Brief explanation or data point] - Competitor comparison: [How this differs from or surpasses competitor offerings] 2. [Second talking point] - Supporting evidence: [Brief explanation or data point] - Competitor comparison: [How this differs from or surpasses competitor offerings] [Continue for all talking points] </talking_points> After presenting the talking points, provide a brief explanation of how these points specifically address the needs of the target market: <market_relevance> [Explain how the talking points are tailored to the target market's needs and preferences] </market_relevance> Remember to focus on factual, verifiable differentiators and avoid making unsubstantiated claims or disparaging competitors directly.